Real Estate

Homebuilding for an Aging America with Ryan Marshall

September 10, 2025

Homebuilding for an Aging America with Ryan Marshall

Ryan Marshall

President and Chief Executive Officer of PulteGroup, Inc.

Willy was joined once again by Ryan Marshall, President and Chief Executive Officer of PulteGroup, Inc., at the National Investment Center for Seniors Housing & Care (NIC) Fall Conference.

They took to the stage to discuss how demographic shifts are reshaping the homebuilding market, the leading indicators PulteGroup relies on to navigate change, and the evolution of its brands to serve distinct consumer needs. Ryan also shared how Del Webb communities are adapting to new lifestyle expectations, including a growing focus on wellness, and offered perspective on broader housing challenges—from affordability and immigration to the future of Fannie Mae and Freddie Mac.

Tune in for the trends and insights that you need to know.

Watch or listen to the replay.

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