W&D Community

February 14, 2024

We love our audience: Insights from our Walker Webcast Survey

We love our audience: Insights from our Walker Webcast Survey

We conducted a survey in December 2023 to better understand our viewers/listeners and continually enhance our content. The results are in, and we love them.

Our diverse audience

As one of the top 1.5 percent most popular shows out of 3.2 million podcasts globally, the Walker Webcast continues to grow its audience with distinguished guests and insightful commentary from our host, Willy Walker, CEO of Walker & Dunlop.

Our survey, with responses from 682 participants, provided us with a wealth of information. Here's a glimpse into what we've discovered.

Over half of the survey respondents indicated that an email subscription is the easiest way to do that. 

Wednesday watching preferred

Over three-quarters of respondents prefer watching the webcast live on Wednesdays, but fans enjoy catching it later on YouTube or a podcast platform. Another great option is to read our webcast recaps.

One respondent wrote:

“I build my Wednesdays around the Walker Webcast because of the variety of guests and topics which help break me out of my weekly routine, challenge me to think more deeply, provide helpful insights, and inform/educate me so I can be a better human. Thank you for doing these.”

Topics that resonate

Walker Webcast topic preferences

Our audience loves webcasts on topics like economics, finance, and commercial real estate. One respondent noted:

“The CRE-centered episodes are must-listens for anyone active in the industry.”

That said, respondents also indicated that they are interested in other topics. One respondent said the webcasts are a “good mix of hard business, soft skills/leadership, current trends, timeless observations.”

Highly recommended among viewers

95 percent of respondents say they recommended the webcast to others. This demonstrates that viewers find the content useful, engaging, and informative. 

One respondent observed:

“Finally, there is a webcast for the real estate industry that is intellectual and relevant, usually without an agenda. The topics are well-balanced, and the speakers are exceptional.”

Don't just take our word for it – see for yourself. We've distilled these exciting findings into an easy-to-digest infographic. Whether you're a long-time viewer or new to our community, this infographic offers a glimpse into what makes the Walker Webcast a must-watch.

We love our audience

Thank you for being a part of our journey. Your continued support and feedback are what drive the Walker Webcast forward. Stay tuned for more engaging content, insightful discussions, and industry-leading guests – all designed with you in mind.

If you haven’t registered for our updates, now’s your chance. Subscribe today.

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