Press release

December 15, 2020

Apprise Expands Multifamily Valuation Business with Two New Senior Directors

Walker & Dunlop, Inc. and GeoPhy announced today that their multifamily appraisal business, Apprise, has hired Senior Directors Bonnie Longo, MAI, SRA and Matt Heidt. Based in Philadelphia, Pennsylvania, Ms. Longo brings over 22 years of commercial real estate valuation experience to Apprise and will be focused on multifamily assets of all types throughout the high-growth Tri-State markets. Mr. Heidt is based in Atlanta, Georgia, and has almost 15 years of multifamily and affordable housing appraisal experience. He will be focused on multifamily valuations throughout the Southeast Region.

"Both Bonnie and Matt bring incredible valuation experience and local market expertise to the Apprise team," said Meghan Czechowski, Valuation Lead and Managing Director for Apprise. "Our platform's unparalleled access to data and technology-enabled appraisal process allow us to better serve our clients' valuation needs across the entire U.S. As respected multifamily appraisal specialists in Philadelphia and Atlanta, they will accelerate our growth throughout the Eastern Seaboard."

Prior to joining Apprise, Ms. Longo served as a Valuation Services Director with Colliers International. Before this, she was an Associate Director with Cushman & Wakefield where she specialized in the New Jersey, Pennsylvania, and Delaware markets. Ms. Longo was also previously the Director and Deputy County Assessor for Gloucester County, New Jersey.

Mr. Heidt was formerly a Senior Appraiser with CBRE. While based out of Atlanta, Matt focused on the broader Georgia, Alabama, Tennessee, and South Carolina markets. Mr. Heidt has extensive valuation experience in conventional multifamily, affordable housing programs, manufactured housing communities, and student housing.

Apprise, a joint venture between Walker & Dunlop and GeoPhy, delivers USPAP/FIRREA compliant multifamily appraisals with unprecedented property- and market-level insights in as little as five business days. Apprise employs industry-leading data analytics and valuation software that allows its appraisers to more efficiently and consistently apply valuation methods in well-supported appraisals. Focused exclusively on the U.S. market, Apprise currently covers more than 40 states and is targeting nationwide coverage by the end of 2020. Cumulatively, the team has completed appraisals for over $70 billion worth of commercial real estate properties per year. For more information on Apprise, visit

About Walker & Dunlop

Walker & Dunlop (NYSE: WD), headquartered in Bethesda, Maryland, is one of the largest commercial real estate finance companies in the United States. The company provides a comprehensive range of capital solutions for all commercial real estate asset classes, as well as investment sales brokerage services to owners of multifamily properties. Walker & Dunlop is included on the S&P SmallCap 600 Index and was ranked as one of FORTUNE Magazine’s Fastest Growing Companies in 2014, 2017, and 2018. Walker & Dunlop’s 900+ professionals in 41 offices across the nation have an unyielding commitment to client satisfaction.

About GeoPhy

GeoPhy, with U.S. headquarters in New York City, helps lenders and investors understand property value and its underlying drivers. The company sources, links, and cleanses traditional and unconventional data, then applies advanced algorithms to provide a unique perspective on commercial property values. GeoPhy’s unique approach provides the industry’s most accurate, objective property valuations and tools that allow users to develop a deeper understanding of the factors influencing property values.


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