Sports & Health

Beyond the Finish Line with George Hincapie and Christian Vande Velde

June 25, 2025

Beyond the Finish Line with George Hincapie and Christian Vande Velde

George Hincapie, Christian Vande Velde

Former Professional Racing Cyclists

On a recent Walker Webcast, I was joined by two longtime friends and icons of American cycling, George Hincapie and Christian Vande Velde.

We covered everything from building a professional cycling team to chasing peak human performance to what it’s like being on the back of a motorcycle during the Tour de France. For anyone interested in elite endurance sports, business, or personal wellness, this conversation delivers.

Building America’s team (again)

George is deep into launching a new professional cycling team with ambitions to become “America’s team” again. With a long-term sponsor committed and half the roster already under LOI, the goal is to create a development pipeline focused on young American talent. This isn’t George’s first rodeo, but it’s clear he’s more excited than ever to be shaping the future of the sport.

Inside the modern cycling ecosystem

Both George and Christian have taken their passion for cycling far beyond the realm of competition. George is juggling the team, his apparel brand, cycling events, and training camps. Christian, meanwhile, is back with Peloton, creating immersive content for new riders while also prepping to cover the Tour de France, literally from the back of a motorcycle inside the peloton.

The two agree: the growth in experiential wellness travel and boutique cycling retreats is real. As Christian put it, the riding might bring people together, but it’s the shared meals and post-ride stories that build lasting community.

The evolution of the Tour de France

Few people know the Tour like George, who’s finished more of them than almost anyone. Few get as close to the action today as Christian, who provides live commentary while riding behind the peloton. Their behind-the-scenes insights into the dangers, strategies, and sheer physical toll of the race are unmatched.

From high-speed crashes to sleepless nights in two-star hotels, the Tour remains a brutal test. But what’s changed most in recent years? Nutrition and data. Today’s riders are putting out staggering wattage with fewer bonks, thanks to science-backed fueling and individualized training.

Lifetime fitness and post-career wellness

Despite having “retired,” both George and Christian are fitter than most weekend warriors. George rides regularly with his son Enzo, a rising star in U.S. junior cycling, and credits consistent movement for his mental health. Christian echoed that, emphasizing the need to stay active, not to compete, but to feel good.

While neither of them trains with the precision they did as pros, they’ve both experimented with tools like glucose monitors, Whoop bands, and Oura rings. Christian said he had to take his off because he got too obsessed. But the data doesn’t lie; knowing how your body responds to stress, sleep, and effort is a new kind of competitive edge.

What’s next for cycling?

The guys believe American cycling is on the cusp of a resurgence. With talent like Enzo Hincapie, Nielsen Powless, and Sepp Kuss rising through the ranks, the U.S. has a shot at returning to global prominence. George’s new team could be a catalyst.

That said, the economics are challenging. Building a mid-tier team today requires five to ten million dollars annually; the top teams are spending forty to fifty million. Still, with cycling’s global reach and year-round exposure, the sponsorship potential is significant.

As for Tour favorites, all eyes are on Tadej Pogačar, but George and Christian think there’s still room for surprises, especially with the race’s unique backloaded mountain stages.

Want more?

As host of the Walker Webcast, I have the privilege to converse with fascinating people like George Hincapie and Christian Vande Velde every week. Subscribe to the Walker Webcast to see our upcoming guests.

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