James Lawrence
World-renowned speaker, bestselling author, & endurance athlete
Join us for a special episode of the Walker Webcast as Willy sits down with James Lawrence, world-renowned speaker, bestselling author, and endurance athlete known globally as the “Iron Cowboy.”

March 25, 2026 at 12:30PM EST
James stunned the endurance world by completing 50 Ironmans in 50 days across all 50 states and then pushing the limits of human performance even further by completing 100 full-distance triathlons in 100 consecutive days.
In this conversation, he shares the mindset, discipline, and resilience required to achieve what many believed was impossible, along with the lessons his journey offers about pushing past perceived limits, performing under extreme pressure, and sustaining motivation when the odds are stacked against you.
If you’re interested in the psychology of elite performance and what it really takes to endure, you won’t want to miss this conversation.
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